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Quick Question:

Within the last 5 years, what role did the following play in your job:
Driving key relationships that provide valuable product & market information
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Quick Question:

Within the last 5 years, what role did the following play in your job:
goto market strategy & downstream marketing data utilization.
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Quick Question:

Do you have experience in in driving awareness and value storytelling?
Please note that this position is no longer available.
If you would like to be considered for similar opportunities now or in the future, feel free to apply and/or set up a notifier for yourself.
Strategic Marketing Manager
CA - Irvine


Opportunity Snapshot
Top reasons to consider aligning your career with Aspen Medical Products.
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Support award-winning products that improve patients' quality of life as part of a strong marketing team

If you have the aptitude to create a downstream marketing vision and the passion to bring it to life, this position offers you some compelling opportunities. You will:
  • Make an impact by focusing on areas that have been outside the team's bandwidth -- important areas such promoting education and awareness and engaging key opinion leaders. Quick question for you - click here
  • Play a visible role as you interact with a variety of internal and external stakeholders to drive business from the commercial side, backed by support and buy-in from leadership.
  • Join a marketing team that is well-positioned to lead growth from the inside and enjoy the latitude to try new tactics and strategies.
  • Become part of a great family-oriented culture in a "Best Places to Work" environment, with leaders who truly care about employees and place an emphasis on quality of life, fun events and more.
  • Earn a competitive salary (~$115K, depending on experience), bonus potential and comprehensive benefits.
At Aspen Medical Products we pride ourselves on making the best products in the industry, products that change people's lives. We have won many industry awards for our medical devices, which are sold through hospitals, medical practices, chiropractors, and pain management clinics. We believe that enjoying your work and making valuable contributions to business are equally vital. To that end, Aspen has been designated one of the Best Places to Work in Orange County by the Orange County Register and the Orange County Business Journal eight years in a row.
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Make Your Mark in a High-Profile Role Driving Marketing Strategy in New Areas at an Industry Leader

The Requirements
Find out what it takes to thrive in this role.
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To be a good fit for the Marketing Program Manager opportunity, you will have:
  • A bachelor’s degree
  • 5+ years marketing experience in medical device/healthcare
  • A proven ability to develop marketing strategy supporting business objectives Quick question for you - click here
  • Experience with downstream marketing is strongly preferred
  • Excellent project management skills
  • Solid leadership and interpersonal skills, with the ability to influence and motivate others
  • A clinical background is a plus
You will spend a good deal of time in the field, and you'll need to be willing and able to travel about 20% of the time.

Pictured: The Vista® MultiPost Therapy Collar is designed to reduce the symptoms of forward head carriage, promoting improved posture and a more natural alignment.
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The Role
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Reporting to the Vice President, Marketing, you will develop and execute strategic marketing activities and contribute to the development of a fully integrated downstream marketing and GTM strategy. This will include establishing successful relationships and working effectively with physicians, healthcare professionals, sales and distribution teams, and internal cross-functional stakeholders.

You will plan and execute the continuation of marketing programs for NPI and existing product through a variety of channels, including:
  • Planning and executing a strategy that will open channels, working with key industry societies, physician advisory board, and customers.
  • Developing educational content that supports the strategy and working with created advisory boards. Quick question for you - click here
  • Developing strong relationships with customers and potential customers as well as KOL’s in the industry, the sales force, upstream product marketing, as well as clinical counterparts.
To build a deep understanding of how to create value in key markets, you'll interface with the sales force and physicians to create and disseminate best practices on selling Aspen products. You'll also plan strategy and tactics for the execution of high-impact events, including conferences, symposia, and other physician educational events.

Please see the More Insights tab for additional information.

Pictured: Aspen's OA Knee+ is a premium brace ideal for patients with mild to moderate osteoarthritis. The low profile, universal design allows for less inventory and better patient compliance.
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Why join us
More good reasons to consider this opportunity.
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Exciting time
Aspen Medical Products is actively growing our product line and exploring new markets. That growth will create opportunities for strong performers.

Build a progressive career
We are proactive about supporting professional development. We offer training that helps employees develop both technical and leadership skills, and we're committed to promoting from within whenever possible.

Award-winning products enhance the quality of people's lives
Backed by over 25 years of R&D, Aspen Medical Products help patients cope with chronic conditions, manage pain, and heal faster Our innovative approach and strong business model have earned us distinctions. In addition to the workplace excellence awards mentioned above, we have won:
  • Several Spine Technology Awards from Orthopedics This Week.
  • The American Technology Award, in the medical device category, from TechAmerica Foundation.
  • Awards for delivering exceptional service as a vendor, from Hanger/SPS, a leading distributor of orthotic and prosthetic patient care and therapeutic products, services and solutions.
  • And others.
Exemplary culture
You will find a close-knit culture that values mutual respect at Aspen. The numerous "Best Places to Work" awards we've won represent high levels of employee satisfaction (as reported by employees) as well as excellence in benefits, pay, work/life balance and culture.

Competitive benefits package
The health, satisfaction and security of you and your family are important to your well-being and important to us. We offer a competitive salary; medical, dental and vision benefits for you and your family; life insurance; paid vacation; and a 401(k) plan with company match.

Pictured: Just a couple of the many awards we have received.
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More Insights
Additional information to help you make an informed decision.
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More about your areas of responsibility
  • Professional Education Program
    • Develop annual education strategy in development with commercial teams
    • Webinar plan, cadence, and management
    • Conference education opportunities and development
  • KOL Management / Professional Advisory Support
    • Leveraging KOLs for clinical/data needs along with educational opportunities
    • Work with the advisory team to support NPI projects including product feedback, clinical trials, etc.
    • Support field clinical services and education team as needed
  • Program and Partner Management
    • Support commercial partnerships with key customers and organizations
    • Work with associations to develop relationships and identify key opportunities
  • Clinical / Data Management
    • Managing and supporting key research projects
    • Utilization of data including white paper development, journal submissions, etc.
    • Manage overall clinical projects alongside the professional advisory and clinical teams
More about your success
We're looking for a big-picture, strategic thinker who also takes a hands-on approach to execution. You'll also need passion, drive and high energy. Your marketing knowledge will be essential, but just as important will be your leadership skills and ability to work cross-functionally, using influencing skills to lead and motivate others

In addition, to be an outstanding Strategic Marketing Manager you will:
  • Own and articulate the big picture for your areas of responsibility, but also pay attention to details
  • Bring a proactive approach to shortening the learning curve
  • Achieve goals independently and also contribute as a team player and leader
  • Remain flexible as our company and your role continue to evolve
  • Share our commitment to delivering high-quality products that drive excellent patient outcomes
  • Keep a constant eye out for ways to improve processes and efficiency
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Aspen Medical Products is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.